NYC: fuse Studios
fuse, the nation's only viewer-driven, all music network, opened a dynamic, new facade for its television production studio at 11 Penn Plaza in Manhattan in 2006. The concept breaks down the wall between the studio and the street, with a host of structural and interactive elements that facilitate rich interaction among musical performers, the public and the network's tech-savvy young viewers.
fuse's unique and empowered viewers were at the heart of the innovative, tech-centric design created by the critically-acclaimed architecture firm V Studio, a division of the Walker Group. V Studio's concept marries the classic spirit of 11 Penn Plaza's 1920's architecture with visionary innovation and fluidity, creating a new language that showcases the vitality and passion of this forward-thinking music brand.
V Studio reinforces fuse's direct "unfiltered" interaction with its audience by employing a variety of state-of-the-art technologies, most evident in its dramatic, two-story superstructure of LED screens shaped to spell out F-U-S-E. This novel structure creates a powerful "marquee" for the network's logo on the corner of Seventh Avenue and 32nd Street, directly across from Madison Square Garden and Penn Station, one of the world's largest transportation hubs.
Elevated 23 feet in the air, projecting sixteen feet over the sidewalk and standing nine feet by eight feet tall, the marquee is only the beginning of fuse studio's new high-tech veneer. A new type of electronic "zipper" snakes in and out of the contours of the studio's two-story window bays, down into the sidewalk and back up to the fuse marquee logo. The ticker will allow viewers and pedestrians to read e-mails, advertisements, music trivia, the music charts and "shout outs" from fuse fans.
Etched glass, light "mats" set in the sidewalk, LEDs, plasma screens and three-dimensional "light-washed" lettering are other components that emphasize the distinct identity of the Fuse brand on the street. The bay windows on the studio's 7th Avenue side feature operable illuminated LED curtains that can be opened to reveal the action in the studio, including live performances. The project also created a new street-level entrance and dramatic outdoor lighting for the facility.
NYC: fuse Studios
fuse, the nation's only viewer-driven, all music network, opened a dynamic, new facade for its television production studio at 11 Penn Plaza in Manhattan in 2006. The concept breaks down the wall between the studio and the street, with a host of structural and interactive elements that facilitate rich interaction among musical performers, the public and the network's tech-savvy young viewers.
fuse's unique and empowered viewers were at the heart of the innovative, tech-centric design created by the critically-acclaimed architecture firm V Studio, a division of the Walker Group. V Studio's concept marries the classic spirit of 11 Penn Plaza's 1920's architecture with visionary innovation and fluidity, creating a new language that showcases the vitality and passion of this forward-thinking music brand.
V Studio reinforces fuse's direct "unfiltered" interaction with its audience by employing a variety of state-of-the-art technologies, most evident in its dramatic, two-story superstructure of LED screens shaped to spell out F-U-S-E. This novel structure creates a powerful "marquee" for the network's logo on the corner of Seventh Avenue and 32nd Street, directly across from Madison Square Garden and Penn Station, one of the world's largest transportation hubs.
Elevated 23 feet in the air, projecting sixteen feet over the sidewalk and standing nine feet by eight feet tall, the marquee is only the beginning of fuse studio's new high-tech veneer. A new type of electronic "zipper" snakes in and out of the contours of the studio's two-story window bays, down into the sidewalk and back up to the fuse marquee logo. The ticker will allow viewers and pedestrians to read e-mails, advertisements, music trivia, the music charts and "shout outs" from fuse fans.
Etched glass, light "mats" set in the sidewalk, LEDs, plasma screens and three-dimensional "light-washed" lettering are other components that emphasize the distinct identity of the Fuse brand on the street. The bay windows on the studio's 7th Avenue side feature operable illuminated LED curtains that can be opened to reveal the action in the studio, including live performances. The project also created a new street-level entrance and dramatic outdoor lighting for the facility.