VFS Digital Design
Hotel Directory
For his Branding 2 project, Robert Soo chose to brand the identity of a Vancouver waterfront boutique hotel. Like the land itself, the Loft logo is dynamic and mutable, capable of varying moods. The logo makes use of a variety of backings drawn from landscape paintings in the public domain that capture the majesty of the local environment. These various paintings are unified together by the Loft symbol within them that uses the paintings as a frame. The brand package consists of competitive analysis, moodboards, environment design, logo design and miscellaneous branded applications.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Hotel Directory
For his Branding 2 project, Robert Soo chose to brand the identity of a Vancouver waterfront boutique hotel. Like the land itself, the Loft logo is dynamic and mutable, capable of varying moods. The logo makes use of a variety of backings drawn from landscape paintings in the public domain that capture the majesty of the local environment. These various paintings are unified together by the Loft symbol within them that uses the paintings as a frame. The brand package consists of competitive analysis, moodboards, environment design, logo design and miscellaneous branded applications.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.