Logo Sketches

For his Branding 2 project, Scott Strathern chose to brand the identity of a waterfront boutique hotel on the shores of False Creek in Vancouver. The result is a refreshing take on a modern hotel that meets the needs of his audience — smart, design savvy, cool, and hip people in the know. The brand package consists of competitive analysis, moodboard, environment design, logo design and miscellaneous branded applications.

 

Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.

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