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Brand Application on Staff Apparel

In the Branding 2 course, the brief is to choose one of three real companies to re-brand. However, these were not official briefs so the extraordinary results are based on student exploration. Through research and analysis, each student develops a strategy and concept, the logo and all of the assets for various applications of the brand.

 

With 'Harbour Air', JL Lum re-imagined the brand for this seaplane company.

 

Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.

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Uploaded on February 11, 2011
Taken on February 11, 2011