VFS Digital Design
Typography: 'Caslon Pro Tells Story' by Karen Poon
In the Typography course, Digital Design students are asked to "bring the characteristics of a typeface to life". Karen Poon chose Caslon Pro, a typeface created by William Caslon back in the 1700's. He created the typeface with short ascenders and descenders promoting a high contrast shape of the letters. Karen felt this contrast created a a neutral typeface that was perfect for telling stories. And what do most stories have in common?” The narrative arch — exposition, rising action, climax, falling action and denouement.
To make this typeface more tangible, Karen laser cut wood letters to make them tactile. She then positioned them as props in natural settings to bring her narrative to life.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.
Typography: 'Caslon Pro Tells Story' by Karen Poon
In the Typography course, Digital Design students are asked to "bring the characteristics of a typeface to life". Karen Poon chose Caslon Pro, a typeface created by William Caslon back in the 1700's. He created the typeface with short ascenders and descenders promoting a high contrast shape of the letters. Karen felt this contrast created a a neutral typeface that was perfect for telling stories. And what do most stories have in common?” The narrative arch — exposition, rising action, climax, falling action and denouement.
To make this typeface more tangible, Karen laser cut wood letters to make them tactile. She then positioned them as props in natural settings to bring her narrative to life.
Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.