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Packaging

For her graduate project, Amber Mackay developed the brand and packaging for Cheeky, a line of intimate apparel.

 

Amber's concept was to brand a line of women’s underwear, and to implement the brand through interesting product packaging. SheI followed a distinct branding process, which included research, strategy, concept development, and implementation.

 

Learn more about VFS's one-year Digital Design program at www.vfs.com/digitaldesign.

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Uploaded on January 28, 2011
Taken on April 22, 2009