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CHEAPSKATES 1211 Ocean Front Walk, Venice, CA

The black skates which were the first outdoor rentals. Jeff who opened the first outdoor rental on the beach in Venice, scrambled to find skates to purchase as no skate manufacturer would sell to us because of exclusive agreements with the skating rinks nationwide. All we could buy were the black boot skates with clay wheels and soon were able to purchase them w/o the clay wheels. I made many trips to CON Skateboards in Venice to purchase urethane skateboard wheels, ball bearings and cones (pre sealed bearings) and I spent my days assembling these black boot skates before Jeff had convinced them to sell us the tan & white rentals with the size numbers. We had to buy at a premium and it took Jeff a few months to convince Sure-Grip to sell us new rink style rental skates set up with urethane wheels.

Once they began supplying us and the rebirth of outdoor rollerskating began, they were forced to hire more people and run three shifts. Sure-Grip's business tripled thanks to the entrepreneurs renting outdoor roller-skates which began on the Ocean Front Walk in Venice.

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Uploaded on November 5, 2013
Taken circa 1977