uxtraordinary
Game element: Progress bar
Here, a progress bar was added to the personal profile view (see green-boxed area in screen shot below). Progress bars elicit competitiveness and provide a goal or sense of accomplishment, depending on the user’s individual score. Please note: as UX Manager I developed the game-based strategy and participated in this project, but it was owned by a product owner and designed by creative staff.
The results strongly validated the concept. UGC (user-generated content) initiated from this page increased across the board, ranging from 4% to 23%, depending on the content type. In a business where every piece of UGC has a specific ROI (return on investment), this was a win.
Game element: Progress bar
Here, a progress bar was added to the personal profile view (see green-boxed area in screen shot below). Progress bars elicit competitiveness and provide a goal or sense of accomplishment, depending on the user’s individual score. Please note: as UX Manager I developed the game-based strategy and participated in this project, but it was owned by a product owner and designed by creative staff.
The results strongly validated the concept. UGC (user-generated content) initiated from this page increased across the board, ranging from 4% to 23%, depending on the content type. In a business where every piece of UGC has a specific ROI (return on investment), this was a win.