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Wants vs Needs

Perhaps an all too simplistic diagram for such a complex subject. But there is a definite balance to strike when considering the layout of a web page in relation to the users and the client's wants and needs. The purpose of the page will obviously influence this but its something that is a constant struggle and getting it right results in conversions, and increased user interaction.

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Uploaded on March 24, 2010
Taken on March 24, 2010