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Ad: Primo Beer

According to this ad, Primo Beer helps you sleep!

 

The Honolulu Brewing & Malting Company started in 1897 or 1898 and offered Primo Lager for beer drinkers to enjoy in Hawaii. Currently, Pabst Brewing Company owns what is now known as Primo Brewing Company, and the beer is still packaged a brown bottle.

 

Drinking beer is probably not the healthiest habit. However, in the 1900s a lot of people thought beer was good for you. Primo Beer ads in Hawaii newspapers touted the health benefits of Primo Beer.

 

Read our historical feature article, "Primo Beer's Supposed Health Benefits," in the following link:

 

sites.google.com/a/hawaii.edu/ndnp-hawaii/Home/historical...

 

Ad text: "Steady aim depends upon steady nerves and brain, and you can't have them if your rest if fitful and broken.

"Good sleep is the result of perfect digestion. In fact, health itself is vitally dependent upon good digestion.

"Perfect digestion and sound, restful sleep are assured those who habitually use Primo Beer as a table beverage. It aids the digestion, soothes tired nerves, and acts as a general tonic.

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Uploaded on September 23, 2011
Taken on September 23, 2011