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Hamburger Kalender für das Buchgewerbe 1904 (front cover)

1904 calendar printed at Genzsch & Heyse’s in-house printing office in Hamburg (run at the time by Friedrich Bauer) to advertise the firm. Not just to advertise the Hamburg mother house, either, but also their Munich-based subsidiary, the E.J. Genzsch GmbH.

 

The illustration of the eagle on this cover was drawn by Otto Hupp.

 

In 1903, in commemoration of the 70th anniversary of Genzsch & Heyse’s establishment, the foundry was given permission by the Hamburg senate to include the city’s coat-of-arms in its “logo.” Hupp had been illustrating for the foundry for some time, but it is no surprise that he would draw this illustration: he was one of Germany’s leading heraldic artists.

 

Heraldically, the black eagle shown here is a printers’ eagle. He is holding a typecasting ladle in one set of talons. In the other, he has matrices for the letters G & H. The coat-of-arms on the eagle’s chest are Hamburg’s lesser coat-of-arms, which are white on red and feature a three-towered castle. The center tower has a cross on its top, while the other two towers are topped with Marian stars (long ago, Hamburg had been an archbishopric).

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Uploaded on April 19, 2020