tonypreece
first direct Arena
This is the first direct Arena, Leeds.
The Leeds based bank announced a five year sponsorship deal with SMG, operators of the arena, which will see it branded as the "first direct Arena" as part of the bank's strategy to reach out to a younger customer base. It is the first major sponsorship deal that first direct has entered into in its 24 year history.
Bruce Springsteen will play the first gig at the arena in July after personally requesting the date, while Elton John will officially open the arena in September.
Use this image under licence: www.picfair.com/pics/first-direct-arena-leeds
first direct Arena
This is the first direct Arena, Leeds.
The Leeds based bank announced a five year sponsorship deal with SMG, operators of the arena, which will see it branded as the "first direct Arena" as part of the bank's strategy to reach out to a younger customer base. It is the first major sponsorship deal that first direct has entered into in its 24 year history.
Bruce Springsteen will play the first gig at the arena in July after personally requesting the date, while Elton John will officially open the arena in September.
Use this image under licence: www.picfair.com/pics/first-direct-arena-leeds