The BROADWAY HOLLYWOOD
Photo taken on 01/03/2009 of The Broadway Hollywood sign. The sign was restored in the last few years, as there had been disagreements over whether or not to keep the sign. The Broadway Hollywood Department Store closed in the early 1980's when The Broadway decided to close this location and move to a more modern site. The plan announced by the company when the store was sold was that the building was going to be restored and not demolished. Sadly, it was restored. The building was subdivided on the first floor making several small retail stores with the upper floor becoming offices, but the building never really shined. A few years ago, new plans were developed to re-restore the building, however those plans fell through. The start was promising as they gutted (un-subdivided) and opened up a large majority of the first floor, giving passersby on the street a large view of the former Broadway's main floor.
However, after the plans fell through, a new owner took over. The building has been restored with retail on the bottom floor and the upper floors have been converted into condos.
When the Broadway decided to leave Hollywood, the area had lost its shine. Hollywood and Vine was more of a memory and symbol of the movie industry as opposed to something special at the time. That is another story for another day.
Lastly, the new location that the Broadway chose to relocate their Hollywood store was in West Hollywood in the Beverly Center as part of the Beverly Center Mall. That site is still in operation as a department store, no not as The Broadway, since they went bankrupt in 1995 and were taken over by Macy*s in 1996, and no Macy*s did not re brand the former Broadway as a Macy*s, instead the Macy*s Company, aka Federated Department Stores at the time gutted the interior of the Broadway and re branded it as Bloomingdales, which it remains operating to this day.
The BROADWAY HOLLYWOOD
Photo taken on 01/03/2009 of The Broadway Hollywood sign. The sign was restored in the last few years, as there had been disagreements over whether or not to keep the sign. The Broadway Hollywood Department Store closed in the early 1980's when The Broadway decided to close this location and move to a more modern site. The plan announced by the company when the store was sold was that the building was going to be restored and not demolished. Sadly, it was restored. The building was subdivided on the first floor making several small retail stores with the upper floor becoming offices, but the building never really shined. A few years ago, new plans were developed to re-restore the building, however those plans fell through. The start was promising as they gutted (un-subdivided) and opened up a large majority of the first floor, giving passersby on the street a large view of the former Broadway's main floor.
However, after the plans fell through, a new owner took over. The building has been restored with retail on the bottom floor and the upper floors have been converted into condos.
When the Broadway decided to leave Hollywood, the area had lost its shine. Hollywood and Vine was more of a memory and symbol of the movie industry as opposed to something special at the time. That is another story for another day.
Lastly, the new location that the Broadway chose to relocate their Hollywood store was in West Hollywood in the Beverly Center as part of the Beverly Center Mall. That site is still in operation as a department store, no not as The Broadway, since they went bankrupt in 1995 and were taken over by Macy*s in 1996, and no Macy*s did not re brand the former Broadway as a Macy*s, instead the Macy*s Company, aka Federated Department Stores at the time gutted the interior of the Broadway and re branded it as Bloomingdales, which it remains operating to this day.