TORKE Guerrilha
Optimus event in Queima das Fitas | 1-2
Stunt for Optimus in the event of Queima das Fitas held in Oporto, Braga and Coimbra. Optimus wanted to congratulate the students for completing their degrees. Using the icon of the academic event, the Hat, the guerrilla campaign was divided into different actions for the procession and the concert.
The procession:
- iTunes: daily coverage of the event, with posts and updated videos and pictures of students who participated in the celebrations. | youtube | vimeo
- 4 thousand hats were scattered by each city.
- Giant hats were placed on top of cars on the parade´s day.
- Several promoters distributing cards with large top hats from Optimus.with the copy: Congratulations to future doctors.
- iTunes: daily coverage of the event, with posts and updated videos and pictures of students who participated in the celebrations. | youtube | vimeo
Optimus event in Queima das Fitas | 1-2
Stunt for Optimus in the event of Queima das Fitas held in Oporto, Braga and Coimbra. Optimus wanted to congratulate the students for completing their degrees. Using the icon of the academic event, the Hat, the guerrilla campaign was divided into different actions for the procession and the concert.
The procession:
- iTunes: daily coverage of the event, with posts and updated videos and pictures of students who participated in the celebrations. | youtube | vimeo
- 4 thousand hats were scattered by each city.
- Giant hats were placed on top of cars on the parade´s day.
- Several promoters distributing cards with large top hats from Optimus.with the copy: Congratulations to future doctors.
- iTunes: daily coverage of the event, with posts and updated videos and pictures of students who participated in the celebrations. | youtube | vimeo