TORKE Guerrilha
Prison Break-Direct Mail | 1-2
In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent. Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent asking for help for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box releasing the mobile phone.
Prison Break-Direct Mail | 1-2
In order to communicate to journalists and media buyers the last season of Prison Break,on FOX, in which the Scofield brothers need to decipher codes to reach to freedom, a different direct mail was sent. Media agencies and other media received an inviolable box simulating a prison with a mobile phone inside. Meanwhile e-mails were sent asking for help for whom was good deciphering codes. In these e-mails was a part of the code and the FOX's website was hidden the other part.The person finding the code would get the mobile phone. A Michael Scofield lookalike would come and break the box releasing the mobile phone.