IMG_7005 copy
Installation of Spring 2013 Midterm Work.
This image is of the former Las Vegas City Hall. After the city built a larger complex to house the city employees they sold the old structure to Zappos.com. Zappos has moved their operations to downtown Las Vegas and are in the process of “revitalizing” this part of the city. Even though this building from the 1970s is being repurposed, Zappos and other invested parties (The Downtown Project, also owned by the CEO of Zappos) are seeking to gentrify downtown Las Vegas. Real estate is being grabbed by these entities, and businesses who had been in the neighborhood for some time are being pushed out to make way for the newer and “better.” This series of four is the same image printed shows the printer as it runs out of black ink, leaving only the magenta color left on the paper. The renovated building can no longer be represented as its original self, but as an iteration of the original. Here, these prints show not the original image “as it should look” but a rose-tinted version, paralleling the gentrifying vision of Zappos and The Downtown “Revitalization” Project.
IMG_7005 copy
Installation of Spring 2013 Midterm Work.
This image is of the former Las Vegas City Hall. After the city built a larger complex to house the city employees they sold the old structure to Zappos.com. Zappos has moved their operations to downtown Las Vegas and are in the process of “revitalizing” this part of the city. Even though this building from the 1970s is being repurposed, Zappos and other invested parties (The Downtown Project, also owned by the CEO of Zappos) are seeking to gentrify downtown Las Vegas. Real estate is being grabbed by these entities, and businesses who had been in the neighborhood for some time are being pushed out to make way for the newer and “better.” This series of four is the same image printed shows the printer as it runs out of black ink, leaving only the magenta color left on the paper. The renovated building can no longer be represented as its original self, but as an iteration of the original. Here, these prints show not the original image “as it should look” but a rose-tinted version, paralleling the gentrifying vision of Zappos and The Downtown “Revitalization” Project.