Pure Gold
Luxury Style
Fendi launched its distinctive watches in the late 1980's.
In 1962, the Fendis signed up German designer Karl Lagerfeld, who immediately created the inverted FF logo that joined the growing list of international status symbols.
Marvin Traub, president of store giant 'Bloomingdale's' was the one that discovered Fendis' leather goods and introduced them to the United States.
Other outlets soon followed and today Fendi is largely represented through high-end department stores.
10 years ago in 1999 Fendi sold out to Prada for an estimated $850 million USD bypassing a bid from Gucci of a rumoured $700 million USD.
The world leader in luxury Louis Vuitton, Moet Hennessy (LVMH) have since bought out Prada and are investing heavily in the brand and expanding the network of boutiques.
Fun Fact
24 K Gold is 99% Pure Gold Content, but because of its purity it is a much softer metal than the 14 K gold most commonly used in jewellery that has other added precious metals.
flickr today
Pure Gold
Luxury Style
Fendi launched its distinctive watches in the late 1980's.
In 1962, the Fendis signed up German designer Karl Lagerfeld, who immediately created the inverted FF logo that joined the growing list of international status symbols.
Marvin Traub, president of store giant 'Bloomingdale's' was the one that discovered Fendis' leather goods and introduced them to the United States.
Other outlets soon followed and today Fendi is largely represented through high-end department stores.
10 years ago in 1999 Fendi sold out to Prada for an estimated $850 million USD bypassing a bid from Gucci of a rumoured $700 million USD.
The world leader in luxury Louis Vuitton, Moet Hennessy (LVMH) have since bought out Prada and are investing heavily in the brand and expanding the network of boutiques.
Fun Fact
24 K Gold is 99% Pure Gold Content, but because of its purity it is a much softer metal than the 14 K gold most commonly used in jewellery that has other added precious metals.
flickr today