Emerceeday 2008
Thursday 18 September I enjoyed the largest conference on digital marketing and media in the Netherlands: Emerce-eday. The theme was Open Up. A lot of inspiring (keynote)speakers like Jeff Howe (Crowdsourcing), Dan Lyons (fake Steve Jobs), Lawrence Lessig (Creative Commons), Julie Meyer (Ariadne Capital), Brian Kalma (Zappos), Andre Convents (P&G) showed us that highly succesful companies are opening their doors and are seeking more and more interaction with their customers. Not only to improve their relationship, but to actually work together on products and services, to better meet their needs. Advertising slowly makes way to community building and pull marketing. Open source and co-creation will gain importance. As well as collaboration with other fields of business. The time has come that companies become flexible, communicative and innovating....
Emerceeday 2008
Thursday 18 September I enjoyed the largest conference on digital marketing and media in the Netherlands: Emerce-eday. The theme was Open Up. A lot of inspiring (keynote)speakers like Jeff Howe (Crowdsourcing), Dan Lyons (fake Steve Jobs), Lawrence Lessig (Creative Commons), Julie Meyer (Ariadne Capital), Brian Kalma (Zappos), Andre Convents (P&G) showed us that highly succesful companies are opening their doors and are seeking more and more interaction with their customers. Not only to improve their relationship, but to actually work together on products and services, to better meet their needs. Advertising slowly makes way to community building and pull marketing. Open source and co-creation will gain importance. As well as collaboration with other fields of business. The time has come that companies become flexible, communicative and innovating....