Red Bull Music Academy — Global Project

The Redbull Music Academy (RBMA) represents the strength of the culture of original music and returned in 2011 to Porto, after in 2009 and 2010 at Lx Factory in Lisbon.The starting point was a universe of ownership and traditional elements present in the industrial culture of downtown, contextualized in the use of two themes: Typographic and Fabric Warehouse. On this basis we shape (literally) the image and creative principle of the whole event re-inventing a contemporary language based on a traditional approach. We explored the fabrics not only as subject but as part of physical and usable objects, twisting and writing elements and materials in the pieces of com­mu­ni­cation, as laces,

fabrics and screen print­ing. The re-interpretation of these el­e­ments reinforced the creative character of the factors taken into disuse and out­dated.

 

Pieces:

-"O Conspirador" Journal

-Custom-made Mupi

-Poster

-Flyers

- Art Catalogue

- Press Kit

- ID Booklet

- E-news

And on...

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