thaths
Donuts.jpg
Mmmm sprinkles!
A gimmicky promotion that 20th Century Fox is doing ahead of their release of The Simpsons movie due later this month is a tie-in with the 7-11 chain of convenience stores. They have chosen 11 stores in the US (and one in Canada) and redone them completely as Kwik-e-marts. The store fronts are painted in the Simpsons colors. The staff all year green vests like Apu. And they sell items like Krurty-O's cereal, Buzz cola and donuts with pink frosting (with sprinkles). They have even re-dubbed their slushee to 'squishee'. Sadly, they dont sell Duff beer.
One of these 11 stores is in mountain view - walking distance from where i work.On tuesday my team and i walked to the store to check it out. This must be the most brilliant product tie-in ever. The store was selling out their Simpsons stock faster than the could unpack the boxes. The location of the store is sheer marketing genius. It is in the middle of the geekiest place in the world - equidistance from the google and microsoft (bay area) campus and a gnat's crochet from the computer history museum and a theatre where they are going to be playing the movie.
Over the last few days there have even been lines to get into this store. They must have tripled or quadrupled their sales. Easily.
Donuts.jpg
Mmmm sprinkles!
A gimmicky promotion that 20th Century Fox is doing ahead of their release of The Simpsons movie due later this month is a tie-in with the 7-11 chain of convenience stores. They have chosen 11 stores in the US (and one in Canada) and redone them completely as Kwik-e-marts. The store fronts are painted in the Simpsons colors. The staff all year green vests like Apu. And they sell items like Krurty-O's cereal, Buzz cola and donuts with pink frosting (with sprinkles). They have even re-dubbed their slushee to 'squishee'. Sadly, they dont sell Duff beer.
One of these 11 stores is in mountain view - walking distance from where i work.On tuesday my team and i walked to the store to check it out. This must be the most brilliant product tie-in ever. The store was selling out their Simpsons stock faster than the could unpack the boxes. The location of the store is sheer marketing genius. It is in the middle of the geekiest place in the world - equidistance from the google and microsoft (bay area) campus and a gnat's crochet from the computer history museum and a theatre where they are going to be playing the movie.
Over the last few days there have even been lines to get into this store. They must have tripled or quadrupled their sales. Easily.