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SAN FRANCISCO, CA - SEPTEMBER 18: (L-R) Borracho Pictures Owner and Chief Creative Martin Sweeney, Managing Partner at Heroic Ventures Michael Fertik, and Partner at Bessemer Venture Partners David Cowan speak onstage during TechCrunch Disrupt SF 2017 at Pier 48 on September 18, 2017 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)

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