Tangible Interaction
Chanel Graffiti Wall
We worked with Apologue Studio on the reopening of the new CHANEL Soho store in New York. We provided a custom graffiti wall installation to allow the public to tag the walls of the store. The night was packed with actors and models as well as CHANEL fans, staff and designers, including Karl Lagerfeld.
We created two custom 20 foot walls that run on both Wooster and Spring street in Soho. The walls were used by the guests on the night of the opening and during the day for fashion night out. The tags were captured during the night and played for days after.
There is a uncountable number of tweets and magazine articles reporting on the event and the installation.
Here are a couple
New York Times
www.nytimes.com/2010/09/11/fashion/11DIA RY.html?_r=1&...
Vogue
www.vogue.co.uk/celebrity-photos/100910- chanel-soho-store...
Twitter:
@tangibleint
The Digital Graffiti Wall is a product by Tangible Interaction
Chanel Graffiti Wall
We worked with Apologue Studio on the reopening of the new CHANEL Soho store in New York. We provided a custom graffiti wall installation to allow the public to tag the walls of the store. The night was packed with actors and models as well as CHANEL fans, staff and designers, including Karl Lagerfeld.
We created two custom 20 foot walls that run on both Wooster and Spring street in Soho. The walls were used by the guests on the night of the opening and during the day for fashion night out. The tags were captured during the night and played for days after.
There is a uncountable number of tweets and magazine articles reporting on the event and the installation.
Here are a couple
New York Times
www.nytimes.com/2010/09/11/fashion/11DIA RY.html?_r=1&...
Vogue
www.vogue.co.uk/celebrity-photos/100910- chanel-soho-store...
Twitter:
@tangibleint
The Digital Graffiti Wall is a product by Tangible Interaction