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IDIA has been commissioned to design and build a virtual presence and artworks for the upcoming Eli and Edythe Broad Art Museum at Michigan State University. The physical Museum in East Lansing Michigan, designed by architect Zaha Hadid, is slated to finish construction in Fall 2012. Museum Director, Michael Rush commissioned Fillwalk and the IDIA to envision and create a dynamic program of artworks for the Virtual Broad Art Museum project (VBAM). Fillwalk’s works in collaboration with IDIA designers will be exhibited in the inaugural premiere of the projecton March 15th, 2012. Fillwalk and IDIA were invited by guest curator Adam Brown, MSU to work with the Broad Museum to design the virtual facility and artworks. IDIA is developing the project in the game engine of Unity 3D, which allows for the virtual artworks to be experienced entirely within a web browser.
“Engaging visitors with innovators at the leading edge of art and technology, both here at MSU and around the globe, is key to the Broad Art Museum’s mission,” said founding director Michael Rush. “With the Virtual Broad Art Museum, we have an opportunity to embrace the tremendous creative and connective possibilities that exist in the digital world.”
The mixed world reception will take place on Thursday, March 15th 2012 from 6:00 - 8:00 pm EST simultaneously on the campus of Michigan State University and in the VBAM virtual worlds.
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