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Concept under development.
Mock-ups
Yasmin approached me a few weeks ago to see if I would be willing to take on a relatively urgent project, to create her identity by Christmas. Yasmin is a promising young fashion designer, already featured in many publications and has her first range coming out next year.
This is the first of a few ideas presented.
Main wording is set in FFScala Caps, with Relay Black for the tag line.
Fashion designer brands are typically typographic in nature, strong focus on type, with a few designers opting for a mark of sorts. Yasmin wanted her initials as a way to help strengthen awareness with her full name, especially when used to brand clothing etc. We looked at a number of competing brands to gauge which style of typefaces were most common, then I looked to find a font that was relatively unique, but still fitting of a fashion designer
In her own words...
"The brand Yasmin Kianfar is essentially innovative at its core and strives to produce beautiful and strong pieces that are ultimately sensual and feminine. The aim is to resolve fashion's fickle relationship with its wearer by producing elegant distinctive garments that have an iconic and timeless appeal."
Website : Yasmin Kianfar
Her market focuses on the higher end of ladies fashion.
An original logo for the Saint Julia's Tutoring School in Siler City, NC (c. 1995?) started by my best friend!, Crystal Willett, and for which I volunteered for many wonderful years.
Logo for Jewelry Design is a logo with a clear concept of jewelry shop. Strong font can display the company brand with effective slogan at the bottom of the logo.
EnClave Social Media needed a logo that depicted a niche within social media. The word "enclave" means set apart within another group. All new media are based on communication and especially communication with a certain subset of constituents (friends, followers, etc.)
The logo depicts a blue field within the white area (the "e") which is within the larger blue circle.
Of course, the logo is round so that it can fit within the constraints of the square "image" box afforded by most social media profiles.