Read the full interview: http://bit.ly/LEON_FLAM-ITW ________________________________________ #IconosquareInterview #smm #fun #instastat #socialmedia #leonflam #madeinfrance #fashion #paris #marketing @leonflam 2/3 ________________________________________ Key Statistics Engagement Rate: 4% Average Number of Likes: 42 Average Posts per Week: 2 Posts on Hashtag: 762 ________________________________________Q: How has Instagram helped you more than other social networks, to connect with your consumers? A: Instagram has a very good penetration in France for people in the fashion business (journalists, designers…). That’s a good way to reach and interact with our direct customers but that’s also an opportunity to get linked with professionals. That’s now a real b2b network for us! ________________________________________Q: What motivated your choice to join Iconosquare? A: That was the way for us to get all the needed statistics on our Instagram account and to manage our community! ________________________________________Q: What strategies do you use to attract new Instagram followers and keep them engaged? A: In all our communication, we try to put a link to the instagram account. We haven’t made any contest for now but we tested last week advertisement and it starts to give good results when the target audience is good.