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www.intersectionconsulting.comThis visual was inspired by the growing number of anecdotes and articles revolving around Groupon’s negative impact on small business.
Do you think Groupon and other group buying platforms are a sustainable way for small business owners to build their customer base and increase revenues over the long term?
Kind of like Groupon for Cocktails - sounds like a good deal for people who go out for a few drinks. At Boulevard Bash, Logan Square Chicago, August 27, 2011. thedrinkdeck.com/
Groupon Collborated with Breadtalk and came up with a deal of $13.90 for a 6 inch DIY Cake at it's Icing Room. This is the cake that my girlfriend and i decorated and came up with.... How much will you pay for it =)
About Breadtalk
.:Taken from breadtalk website:.
Founded in 2000 and listed on the SGX in 2003, our business is about innovating and creating distinctive flavours to satisfy your palate – literally! This has earned us numerous awards and growing popularity with customers here and in other markets.
In the years, we have flapped our wings across 13 countries, leaving our mark with more than 300 boutique bakeries, 40 food atriums and restaurants, supported by global staff strength of 5000 employees.
We have a shared vision to be an international trend-setting lifestyle brand. To this end, we have taken bold strides in introducing new food culture with revolutionary changes and ingenious differentiation. Our products are also crafted with passion and vibrancy to the highest quality. We are confident that our strategies will lend us a distinct competitive advantage and a platform for continued growth.
The branding includes
1)Breadtalk
2)Carls Jr China
3)Din Tai Fung
4)Food Republic
5)Ramen Play
6)Icing Room
7)Toast Box
About Groupon
An online website that collaborates with merchants to market their products and allow consumers to enjoy discount. This is one of the successful story where many of such sites started appearing........
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www.intersectionconsulting.comThe problem with Groupon from a strategic perspective is the ripple effect that results from a promotion model purely focused on price.
As the frequency of Groupons increase price integrity will tend to diminish, resulting in a decline in profitability. There is also the chance that the number of new customers getting exposed to your business declines. With each Groupon you are essentially conditioning your existing customers to only frequent your business when there is a deal.
Homerun is a Groupon competitor which features a special members area called Private Reserve. They tout this area as “Unique experiences reserved for our top point-earning members.” An interesting addition to the typical online coupon formula.
I wonder if Groupon will consider adding this sort of membership service to their site and/or if this sort of gamification hurts or helps this business model.
Day 28 - Today after dinner we headed out to marble slab to get some dessert. Wifey had apple n spice with cookie dough, while I had cheesecake with graham cracker. I guess what we did not compensate for was that the size that came with the coupon was medium. There was so much ice cream that I did not finish eating my waffle cone. None the less it was yummy all the way down. It is noted that next time we will go on an empty stomach, or perhaps will need to freeze the other.
Finished my kub kar today, and I must say my weight is bang on, and my car goes straight, I cannot be any more happier with my work. Tomorrow I will reveal the car here, 1 day prior to the race, as I am excited, I worked very hard this year, with the limited tools I have.
I can hear wifey laughing her butt off from the other room. I had to go check to find that she was watching the voice. This new show where the judges pick teams based on only hearing some guy sing, well it happens that one the judges is Cee Lo Green, and this d00d is just belching away Cee Los song F-You, wearing his favorite colours, for sure he is sucking up, altho I have to admit the guy sang very well.
Over in this room now, I was curious as it seems this Bieber fever is across the land, so I had to naturally Youtube him, currently listening to Baby. I have to admit it is not bad, hmm does this make me a closet Bieber fan? Well I will put it this way, I never said I did not like him, but I would not be caught dead, trying to get near him just to worship the ground he walked on. Still unsure as to this Bieber bobble that everyone talks about, does he do it in the video?
Philadelphia-based burger joint PYT is expanding to the Lower East Side of NYC this July and they’re offering burger lovers a crazy deal!
For around the same cost as a 30-day MetroCard, you can buy a card that’s good for one burger and fries every day for one year at either their...
orsvp.com/one-burger-and-fries-a-day-for-a-year-pyt-only-...
Voici la photo d'Elodie pour participer au concours photo groupon du mois d'octobre!
"C'est une photo que j'ai pris lors d'une séance pour une épilation à la lumière pulsée, un bon que j'ai pris chez vous!! merci!!!"
Encore une cliente satisfaite de Groupon et de son partenaire.
Vous aussi participez au concours Groupon :
blog.groupon.fr/2010/06/17/concours-photo-citydealgroupon...
Groupon has $50 worth of photo books and more at Mixbook.com available for only $15!! Click the link below to purchase!
www.groupon.com/anchorage/deals/mixbook-anchorage?utm_med...