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Helena Leurent, Director General Consumers International (CI) during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Meet the team, and catch their latest tweets. See the final results & feedback here: Run Good Gear Website Design
David Porteous during High Level Dialogue from Digitilization to Development. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
The back of the new branded polo shirts you can expect to see the Webcredibles wearing at next week's Ecommerce Expo and future exhibitions.
Mohammad Q. Haqjo, Ambassador, Permanent Mission of Afghanistan to the World Trade Organization of WTO during Launch of the eTrade Readiness Assessments of Afghanistan and Bangladesh. 1 April 2019. UNCTAD Photo/ Jean Marc Ferré
Visite rapide avant l'ouverture du salon ecommerce du 23 au 25 septembre 2015
#ecp15 #parisretailweek
Solo Andry Lantosoa Rakotomalala, Minister of Industry, Trade and Crafts of Madagascar during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Ambassador Kadra Ahmed Hassan of Djibouti, Chair, during Intergovernmental Group of Experts on E-commerce and the Digital Economy. 3 April 2019. UNCTAD Photo / Jean Marc Ferré
A directora xeral de Comercio, Sol Vázquez, asistiu en Santiago á presentación deste proxecto, que contará cunha páxina web na que tamén se poderán facer as reservas e no que participan todos os libreiros asociados á federación galega do sector. Máis información na web da Amtega: bit.ly/29QWA1F
Xiaofei Yao, Founder and CEO Rogrand E-commerce during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Mukhisa Kituyi, Secretary-General of UNCTAD with participants before of High Level Dialogue from Digitilization to Development. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Solo Andry Lantosoa Rakotomalala, Minister of Industry, Trade and Crafts of Madagascar during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Xiaofei Yao, Founder and CEO Rogrand E-commerce during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
With an update in the Quality Raters Guidelines, Google made it clear about its intention to give weightage to #E-A-T (#Expertise, #Authority and #Trust).
This major development has occurred for the purpose of emphasizing the importance of authority of the page author along with the authority of web pages and websites.
The main purpose of improving EAT of an ecommerce website is to improve content and other on-page factors in order to make it compatible to Google’s requirements.
Since Ecommerce pages are going to be added in the category of YMYL (Your Money or Your Life) pages, the information shared on these pages need to be highly accurate and trustworthy.
What do the guidelines say?
Google’s Search Quality Rater Guidelines basically give raters the advice to make sure that they consider expertise, authority and trust as core elements while rating any content from the perspective of its quality.
Now the EAT considerations for the pages related to ecommerce is quite different as compared to that related to long-form content and #blog #articles.
It is not just about the text on the page of an ecommerce website. All of the other elements should have value for the readers.
Having that said, a brief discussion about Expertise, authority and trust individually can be quite beneficial.
What is expertise?
There are a few factors which describe expertise of an #ecommerce page. Those factors include:
•Reputation and expertise of the manufacturer
•Reputation and expertise of the brand from the perspective of products that the brand is offering
Other factors such as recommendations by experts, news articles, and other credible information can also come into play when it comes to the discussion about expertise.
What is authority?
If you are manufacturer of any product and you want to your ecommerce websites to explain the product with the help of elaborative #content, the best way is that you write the content if you have enough information and you know how to write the content.
In other words, the authority of any content refers to that fact that it is written by the manufacturer or an industry expert.
While it may seem to pose a challenge for the smaller brands because they rarely find a way to reach out to the industry experts, they still can write about their very own products. The explanation they can provide about their products is going to be much better than the one provided by someone else who doesn’t have much of the specific knowledge about the product.
What is Trust?
Trust is all about the way a company can respond to the specific needs of the customers. It mainly includes the shipping facility, customer support, product guarantees, return policy, additional costs and taxes. Moreover, there needs to be a robust way to provide potential customers all of the information they may require.
David Porteous during High Level Dialogue from Digitilization to Development. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Maria Ceccarelli, Secretary, United Nations Centre for Trade Facilitation and Electronic Business (UN/CEFACT during Ministerial Rountable , Trade, Date and Digititalization. 2 April 2019. UNCTAD Photo/ Jean Marc Ferré
Solo Andry Lantosoa Rakotomalala, Minister of Industry, Trade and Crafts of Madagascar during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
C. De Heredia during Women in eCommerce, changing the current narrative. 3 April 2019. UNCTAD Photo / Jean Marc Ferré..
H. Chakiri during Women in eCommerce, changing the current narrative. 3 April 2019. UNCTAD Photo / Jean Marc Ferré..
Ponencia: Cómo montar una tienda online paso a paso. Más información: lahoraalternativa.blogspot.com.es/ [Blog de Gorka Corres Zamacola].
A general view of participants during Ministerial Rountable , Trade, Date and Digititalization. 2 April 2019. UNCTAD Photo/ Jean Marc Ferré
Helena Leurent, Director General Consumers International (CI) during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Solo Andry Lantosoa Rakotomalala, Minister of Industry, Trade and Crafts of Madagascar during Ministerial Rountable, Trade, Data and Digitalization. 2 April 2019. UNCTAD Photo / Jean Marc Ferré
Homenagem a LÃgia Dutra (Upa Lupa) outra pessoa muito 10 manja muito de E-commerce. Ainda vou fazer um curso contigo hein...
Abração
Glaucio Cancion
Internet business is a region of the advanced economy, which incorporates all monetary and exchange exchanges completed utilizing PC organizations, and the business processes related with such exchanges. tonaton.ug/