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This chart is based on the visuals of Erik Roscam Abbing's "Brand Relationship Model": www.flickr.com/photos/zilverpics/3306605711/

 

I've thought it might make sense to apply the logic to Design and its various main stakeholders as well.

 

Accordingly from this perspective Design in embedded in a sort of eco-system: The Enterprise, the Economy as such as well as Academic Research.

 

After all quite a few topics/issues in life seem to follow a sort of

pig cycle. Those of us regularly following the business press know

that this is true for Design as well. So no surprise that Design as an

'artefact' as well as a 'process' is all over the place (again) these

days.

 

This does not make life easier for the Design Management profession

for two reasons: a) What is it exactly that needs to be 'managed' and

b) Where do we draw the line of the borders of Design?

 

In order to get a better understanding of an answer to these questions

we've framed Design in a sort of eco-system: Enterprise, Economy as

well as Academic Research and tried to explain the interdependencies

in the following chart.

 

By asking the 'What, How & Why' questions and relating them to design

functions Design Managers create meaning for both the Enterprise as

well as the Economic sphere on several layers and functions.

 

If you'd like some more contextual information on the design layers you might want to have a look at this chart as well: >>> This will help you to better understand the different layers by which Design is interacting with its environment.

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

Looking forward to reading Mental Models by Indi Young.

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

Vintage 1959 Design Forecast 1 Industry Hardcover Book with a great graphic cover. Design trends and strategies. The finger pointing is actually painted on cement. Andy Warhol must have been proud. It’s always a thrill when it’s from Vinnie DeVille!

ZURB is a close-knit team of product designers that help companies design better websites, services and online products.(www.zurb.com).

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