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Celebrating Earth Day April 22 2009 at Adtech San Francisco!

Abbey Klaussen leads a pannel of time shifters at adtech sf w/Chase, Disney

Theme Parks, Cabelvision and TiVo. Some re-caps:

 

Lower engagement program (reruns, etcm) means more people leave (duh). That

means advertisers will be able to find right audience at lower rates.

 

What works in ffd-world? High engagement viewers

 

- nbc research: focus is in center of commercial. TiVo will put a banner

there when you're ffwding.

- TiVo research: in high involvement/engagement content (Lost, Desperate

Housewives, etc.) you find that people watching/attending can actually

increase

 

"If we keep ffwd speed down people will track frames and stop when ads are

relevant."

 

Chris from Disney Theme Parks: we don't chase technology. What is best,

most creative way to dramatize & on what channel.

 

Regarding microsites/showcases, In the absence of promotion for a channel,

you'll be dissappointed. Should be a reward of value, explain why to

return, etc.

 

Also talked about adverisers as "programmer."

 

Chase definition of a showcase, microsite - someplace where you extend ad

for greater interactivity within same platform.

 

The key for all of us is a telescoping technology that takes from

consideration to value exchange.

 

Cabelvision: The CPG challenge is that its message can become boring versus

the entertainment platform on which the consumer is engaged.

 

Disney/Chris-if CPG can go to lifestyle like Coke and Nike the

entertainment value is available.

 

On-Demand challenges: Usability/Navigation is poor: Metrics weak: value

questionable: Scale

 

___

pls xcuse trypos & brevty; snt frm pda. thx!

www.realbranding.com

www.marksilva.com

www.twitter.com/marksilva

And he got to watch it all

 

Debauvhery

 

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Hi. I must speak with you if you represent a mailhous. Our resources are significant.

 

Taken by Andrew Paradies of Photrade

Taken by Andrew Paradies of Photrade

 

Debauvhery

 

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Ain't no fun without great bartenders

 

Debauvhery

 

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Moderator: Randall Rothenberg, President and CEO of IAB

 

Panelists:

Suzie Reider, head of ad sales YouTube.com

Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media

Arianna Huffington, c-founder and Editor in Chief Huffington Post

Matt Freeman, CEO Tribal DDB Worldwide

The calm before the storm

 

Debauvhery

 

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What a sucker. It's so easy to poach at a conference

Attendees from Adtech Roadshow in Jakarta, Indonesia 2014. Digital marketing and digital media conference. Keynote speaker Michael Leander

Taken by Andrew Paradies of Photrade

 

Um, people, there are books for sale here!

Debauvhery

 

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Many people were taking pictures of the presentation and slides, good interest in video!

ad:tech Sydney 2008 - Cameron Holland, Gavin Gorazdowski,Kate Carruthers

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