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Verizon's present Logo designed by Pentagram partner Michael Bierut.
They are one of the best Design Solution Agency in NYC.
We love them. They are amazing.
Now, What we did actually?
We are trying to create a simpler version of Verizon's logo.
The new logo is "a cleaner, more human design and
The checkmark is now in Verizon's letter "V",
It presents the universal symbol for getting things done, uniquely expresses the reliability of Verizon.
The entire logo is as well as a simpler, straighter Helvetica.
And the newest version of Verizon is Bold, Clean, Memorable, Understandable, Usable, Scalable, Minimalist.
We believe that these little changes of Verizon Identity give it a futuristic feel that's stand up to 50 or maybe 100 years long.
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Bastille | Verizon Wireless | 09.21.14
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Verizon is a combination of the Latin word "veritas", and the English word "horizon". It is a portmanteau word; that is, a word created by blending two different words.
The New College Latin and English Dictionary defines VERITAS as "truth, truthfulness; real life, reality; honesy, integrity; correctness."
Merriam Websters Dictionary defines HORIZON literally as "the apparent junction of earth and sky," and metaphorically as "something that might be attained." Horizon is an English word derived from Latin.