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Project: 578-page catalog sent to administrators at hospitals, nursing homes and skilled living facilities
Objective: Introduce new proprietary product aimed at improving patient safety during surgery and reducing hospital and physician liability
Client: AliMed inc.
When: 2003
Also present on stage: STC President Bernard Aschwanden, STC IPP Kit Brown-Hoekstra, and (just barely visible) STC Fellow Nominating Committee Chair Cindy Currie.