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I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
One could argue that all pasta basically is the same thing apart from its shape. And even though you could consider this to be true, the different shapes and sizes do serve an actual purpose. Depending on the type of sauce you want to serve with your pasta dish, the shapes of the pasta help to absorb the ingredients.
That is why I created a set of illustrations using a distinct visual style using geometrical shapes and a limited colour pallet highlighting the different pasta shapes. Supported by a vivid background colour to help set the different packaging designs apart however ensures they form a strong series as well. As apposed to competing brands who often use the same colour pallet throughout their range of packaging, the Etrusco brand gets a vibrant look despite a nostalgic feel thanks to the use of illustration and typography. This helps to set it apart from the competition, especially on the supermarket’s shelves.
Baby wipes for Just On. This was my first attempt, i think the type works better under the logo as in the babywipes with the babies on. (Deep breath)
Hamish Smyth Product Design (Student Work) www.packiii.com/17156/hamish-smyth-product-design-student...
I created a number of cat illustrations based on the (for me) usual set of limitations such ass restricted amount of colours, consistent line thickness and a fixed 15º rotation increment on any angle throughout the illustrations. Within these limitations I carefully looked at the balance between the character and quirkiness of the cats without making them overly cutsie.
In a second fase I applied these illustrations to a set of fictional packaging designs and promotional items to give an idea of the potential scope of the artwork. The selected typeface and the minimal designgrid used for these items was carefully selected and based on the design principals of the illustrations themselves. This ensures a cohesive and robust system that can easily be extended to a large number of different products such as canned or dry cat food, kitty litter toys, … Next to that the hole concept can be adapted to fit different species such as dogs, birds, rabbits, … as well.
Photos: Thomas Ruotsalainen. PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package/
Women’secret Press Gifts Designed by Base www.packiii.com/7772/womensecret-press-gifts-designed-by-...
I really loved the font Christophe Stoll did recently using Fontstruct, It is called Postcode and named after the 1978 stamp series of Gert Dumbar and René van Raalte. Thank you for your inspiration! I really enjoyed while doing these and will add some photos soon. Best,
Chriak aka Christopher Çolak
Puma Clever Little Bag Designed by Fuseproject www.packiii.com/11138/puma-clever-little-bag-designed-by-...
Photos: Markus Joutsela.
PACK-AGE: interdisciplinary packaging design project
is an innovative packaging design course organized by Aalto University. It is uniting design, business and engineering thinking to project-based learning. More info: blogs.aalto.fi/package