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colltction:A/W 2011-2012
photographer: Vadim Fedyshin, model: Valery Beltsevich, make & hair: Anna Shuvalova, style: Alibek Arinov
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colletction:A/W 2011-2012
photographer: Vadim Fedyshin, model: Valery Beltsevich, make & hair: Anna Shuvalova, style: Alibek Arinov
Razzia ® was established in 2008 as a trendy Italian fashion label and from a long friendship between the owners of the label.
The transformation of the new T-shirt collection which is innovative in design, full of vibrant prints and exceptional graphics, aims to reflect the extravagant and unique lifestyle of both comrades and to arouse enthusiasm in the Bad Boys and the Bad Girls of clubs and parties all over the world - giving them a combination of sophisticated fashion of high quality, highly fashionable and to have fun with it - all 100 % Made in Italy. With a special touch, the relaxed and casual outdoor clothing items and jeans for boys and girls are produced with the highest quality materials and in a working environment with high standards. The two owners of Razzia® have been in business from the beginning of the 90s, but already from their young age they were distributing and marketing various fashion labels and current trends.
At a certain point, the two entrepreneurs, who watched the club scene carefully, decided the time came to create their own label and to establish themselves and integrate the fun they were having with their own style.
Experienced gained in frequent international trips allowed them to obtain special and unique contacts in their field of work and in varied areas. Having stored in their minds all they witnessed during their trips, gave them strength in their endeavor and gave life to an underground style which developed into the label Razzia®. It wasn't all easy, but these two brilliant business people always believed in their project and remained faithful to a well defined product line and marketing and most people from the old school were able to appreciate them.