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The new mouse arrived tonight in the typical amazonian shipping carton filled with those usual air pack thingys and a second plain brown box, containing a foam sandwich, which in turn protected a plastic bag, itself enclosing the rigid clear plastic ovoid that finally contained the new mouse. Whew. I can't imagine that's how they're sold in the retail stores. I'd read about Amazon experimenting with simpler, more eco-friendly packaging. After all the package pickers in its giant warehouses don't need all those colorful graphics designed to pull shoppers' eyes down at the mall. But this doesn't strike me as simpler (cheaper) or more eco-friendly. Odd.