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Helvetic Brands is an independent design consultancy in Lausanne, Switzerland help businesses with unique brand strategies.
ISO-MED’s original idea of a logo was to somehow implement a medical image with a machining image; Lineu helped us complete this feat. The base of the logo is similar to the Common Medical symbol called a Caduceus.
Source: www.graphicdesignblog.org/logo-design-gallery/iso-med/
Class assignment to design a logo for Enviro Concepts. The company supplies water saving devices such as Water Tanks.
After numerous design sketches, I settled on the design above which is based around the metal Water Tank design. The design also resembles an "E" for Enviro, and the angle cut is based on the "V" in Enviro as well. The colours were chosen again to emphasis the company was about water.
The press ad was to be 2 colours, and we were all given set of copy for the text. I tried to work the imagery around the headline using 2 stock photos from stock.xchng blended together in Photoshop.
The body copy was actually on separate lines, but I moved them all together since I think it reads better in the ad.
Logo converted to jewelry element process book. Book moves through process from client questions to logo design to product development.
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