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Southwest 737 MAX 8 N8710M in special new Imua One colors arrives Runway 33L on its first visit to BWI.
painted in "Imua One " livery
..first SWA MAX painted in a special livery
...
delivered 8-26-2017
painted 4-4-2023
Southwest Airlines 737 N8710M sports the special Hawaiian themed livery of "Imua One" as it lands in Memphis completing its flight from Chicago Midway (MDW).
Boeing 737 MAX 8 (N8710M) Southwest Airlines (Imua One Livery) arriving at San Jose (SJC) from Austin (AUS)
** First visit to SjC
Imua One is designed to honor eight concepts in Hawaiian culture.
Ohana: Family. Root in relationships.
Honu: Turtle. Move with perseverance.
Aina: Land. Find common ground.
Ama: Support. Connect to strengthen and balance.
Hoku: Star. Guide with purpose.
Kai: Ocean. Harness good energy.
Lokahi: Unity. Succeed with Teamwork.
Imua: Forward. Go forward with strength, courage, and strong spirit.
Since 1971, Southwest Airlines has become well-known for its quirky colour schemes; from the original Desert Gold, the iconic Canyon Blue to the very bold Heart livery.
Southwest Airlines are also well-known for their dedicated and colourful state-themed liveries which began back in 1990, and has continued ever since... Previously, their Boeing 737-300/700s have been dedicated to carrying such colour schemes, however as they begin to age, they understandably get transferred over to other aircraft, more recently onto their Boeing 737-800s and Boeing 737 MAX 8s.
One of the most recent state-themed liveries to appear in April 2023 goes to a Boeing 737 MAX 8 dedicated to the state of Hawaii, Imua One. Rather than paint one of their aircraft in a rather colourful Hawaii state flag like most of the special liveries, the low-cost carrier uses a multi-colour palate going from blue, purple, red, orange and yellow, with the livery also adorned with black visual markings. Imua One's livery is as Southwest Airlines describes it, "The eight central visual elements of the Imua One livery hold significance in Hawaii and at Southwest".
Southwest Airlines describes Imua One as thus, "Imua is a rallying cry in the Hawaiian language that translates to an urging forward, and it underscores a key value at Southwest—Teamwork. And it’s fitting that our aircraft dedicated to our Employees and the Island communities is called Imua One, as this aircraft is a symbol of the partnership between the Hawaiian Islands and Southwest."
Despite Southwest Airlines commencing operations back in 1971, the carrier has only been operating direct flights to the state of Hawaii since 2019, helped with the introduction of their Boeing 737-800s and Boeing 737 MAX 8s which are ETOPS-certified.
Currently, Southwest Airlines operates 795 Boeing 737s, which includes 411 Boeing 737-700s, 207 Boeing 737-800s and 177 Boeing 737 MAX 8s. Southwest Airlines have 189 Boeing 737 MAX 7s and 247 Boeing 737 MAX 8s on-order.
November Eight Seven One Zero Mike is one of 177 Boeing 737 MAX 8s operated by Southwest Airlines, delivered new to the low-cost carrier on 26th August 2017 and she is powered by 2 CFM International LEAP-1B28 engines. She has carried Imua One colours since April 2023.
Boeing 737-8 MAX N8710M 'Imua One' waits to taxi onto Runway 24L at Los Angeles (LAX), California on WN3774 to Kahului (OGG), Hawaii.
Southwest Airlines
Boeing 737 MAX 8
N8710M (cn 42567 / ln 6188)
John Glenn Columbus Intl Airport
Columbus, Ohio
July 1, 2023
Late afternoon flight over to Las Vegas. This is the aircraft painted in the Imua One livery in April 2023.
A Southwest Airlines Boeing 737 MAX 8 [N8710M] departing Minneapolis/St. Paul International Airport earlier this afternoon bound for Chicago Midway.
This was my first time seeing Imua One. What a good looking airplane!
N8710M takes to the air behind the historic 1942 terminal designed by William Edwards and Joseph Plunkett. The lens was a Minolta MD Tele Rokkor-X 100mm f/2.5 (adapted to fit a Nikon ZF body).
Made my first ever trip to Dallas Love Field, got super lucky to catch Southwest Airlines IMUA One coming and going. One of my favorite WN special schemes along with one of the best-looking special schemes on the 737 MAX so far.
N8710M
Southwest Airlines
Boeing 737-8 MAX
"IMUA One"
KDAL - Dallas Love Field
March 26, 2024
Made my first ever trip to Dallas Love Field, got super lucky to catch Southwest Airlines IMUA One coming and going. One of my favorite WN special schemes along with one of the best-looking special schemes on the 737 MAX so far.
N8710M
Southwest Airlines
Boeing 737-8 MAX
"IMUA One"
KDAL - Dallas Love Field
March 26, 2024
KORF (Norfolk International Airport) - 30 MAR 2025
"Southwest 3475" from Denver International Airport (KDEN) landing RWY 23.
Production Site: Renton (RNT)
First Flight: 09 AUG 2017
Delivery to Southwest Airlines: 26 AUG 2017 as N8710M
Ferried BFI-DAL on 29 AUG 2017 on delivery
Hex Code: ABFC71
Fleet Number: 8710
Configuration: Y175
Engines: 2x CFMI LEAP-1B28
Entered into service 01 OCT 2017 DAL-DEN
Stored at Victorville (VCV) 24 MAR 2019 - 04 APR 2021 during grounding
Returned to service on 21 APR 2021
Painted in "Imua One" special livery in APR 2023
Made my first ever trip to Dallas Love Field, got super lucky to catch Southwest Airlines IMUA One coming and going. One of my favorite WN special schemes along with one of the best-looking special schemes on the 737 MAX so far.
N8710M
Southwest Airlines
Boeing 737-8 MAX
"IMUA One"
KDAL - Dallas Love Field
March 26, 2024
Made my first ever trip to Dallas Love Field, got super lucky to catch Southwest Airlines IMUA One coming and going. One of my favorite WN special schemes along with one of the best-looking special schemes on the 737 MAX so far.
N8710M
Southwest Airlines
Boeing 737-8 MAX
"IMUA One"
KDAL - Dallas Love Field
March 26, 2024
KORF (Norfolk International Airport) - 30 MAR 2025
"Southwest 3475" on takeoff roll on RWY 23 en route to Orlando International Airport (KMCO).
Production Site: Renton (RNT)
First Flight: 09 AUG 2017
Delivery to Southwest Airlines: 26 AUG 2017 as N8710M
Ferried BFI-DAL on 29 AUG 2017 on delivery
Hex Code: ABFC71
Fleet Number: 8710
Configuration: Y175
Engines: 2x CFMI LEAP-1B28
Entered into service 01 OCT 2017 DAL-DEN
Stored at Victorville (VCV) 24 MAR 2019 - 04 APR 2021 during 737 MAX grounding
Returned to service on 21 APR 2021
Painted in "Imua One" special livery in APR 2023
KORF (Norfolk International Airport) - 30 MAR 2025
"Southwest 3475" from Denver International Airport (KDEN) taxiing to Gate A5 after landing on RWY 23.
Production Site: Renton (RNT)
First Flight: 09 AUG 2017
Delivery to Southwest Airlines: 26 AUG 2017 as N8710M
Ferried BFI-DAL on 29 AUG 2017 on delivery
Hex Code: ABFC71
Fleet Number: 8710
Configuration: Y175
Engines: 2x CFMI LEAP-1B28
Entered into service 01 OCT 2017 DAL-DEN
Stored at Victorville (VCV) 24 MAR 2019 - 04 APR 2021 during grounding
Returned to service on 21 APR 2021
Painted in "Imua One" special livery in APR 2023
Finally, while spotting at HNL between flights I was able to get the latest Southwest special Imua One! What a great looking aircraft and even sweeter to get it in Hawaii!
N8710M
Southwest Airlines
Boeing 737-8 MAX
"Imua One"
PHNL - Daniel K. Inouye Honolulu International Airport
October 23, 2023
N8710M. Was it hoky to desaturate everything except the plane? Maybe. Just goofing around with the tools.
KORF (Norfolk International Airport) - 30 MAR 2025
"Southwest 3475" from Denver International Airport (KDEN) parking at Gate A5 after arrival on RWY 23.
Production Site: Renton (RNT)
First Flight: 09 AUG 2017
Delivery to Southwest Airlines: 26 AUG 2017 as N8710M
Ferried BFI-DAL on 29 AUG 2017 on delivery
Hex Code: ABFC71
Fleet Number: 8710
Configuration: Y175
Engines: 2x CFMI LEAP-1B28
Entered into service 01 OCT 2017 DAL-DEN
Stored at Victorville (VCV) 24 MAR 2019 - 04 APR 2021 during grounding
Returned to service on 21 APR 2021
Painted in "Imua One" special livery in APR 2023