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Mobile deep linking (also known as ios developer application deep linking), is the procedure of utilizing a URI to connect to specific pages or locations inside a mobile application. You can use it in a number of ways - via notifications, email, SMS, social networking, etc. - and directs users to relevant content, instead of your app’s desltop.
There's a couple of kinds of mobile deep linking:
Standard deep linking - Directs users to some specific a part of your application making use of your application URI. The disadvantage using these is they is only going to work when the user has got the application placed on their device. Otherwise, they'll show the consumer a mistake page.
Deferred deep linking - Deferred deep links will direct users towards the specific content when the application is installed, and direct users towards the ios developer store listing when the application isn't installed.
Contextual deep linking - These may serve the functions of the aforementioned two kinds of deep linking, but additionally permit more precise tracking and relevancy to users. It's more helpful for developers and users, because these links pass data for an application through install and permit not only better attribution but additionally personalized onboarding.
Why Mobile Deep Linking Matters
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Will Lindemann of TechCrunch notes that initially, adoption of deep linking was slow since the benefits were unclear standard deep linking only labored if your user had the application installed, therefore it wasn’t high priority on product roadmaps.With deferred and much more lately contextual deep linking, this attitude has altered. Companies now realize the need for mobile deep linking for consumer experience, driving engagement, increasing the user onboarding process, promoting their apps and tracking marketing campaigns.Mobile Application Deep Linking Improves The Consumer Experience
Users can easier access content via deep links, with basically no navigation. Additionally ios developer actually help direct users to a particular screens for your application rather of the house screen thus, if you're linking to something inside your application from social networking, a mobile website, etc., users can navigate seamlessly to that particular content.