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"Die Reklame, Journal of the Association of German Advertising Specialists"

"The Lady of the Gentleman, The Magazine of Elegance is in print"

"Bern Casino, Largest Café in the State with a Garden and Terrace, Superb Kitchen and [Wine] Cellar."

"Exhibition of the Dresden Artists' Association, 1910"

A German language version of the brochure that describes the new corporate identity of BritishRail's Railfreight division that was introduced in 1987. The sector itself had been created in 1982 to better manage the freight traffic on the rail network.

 

The identities were based on the sub-sectors of the business, according to the nature of the product carried; coal, metal, aggregates, oil or petroleum, LPG, petro-chemicals, and construction materials. As well as the bold symbols for the sectors, depot plates were produced alongside an eyecatching new livery for the locomotives in the sector pool. The designs were produced, as was this brochure, by the graphic design concern of Roundel Design Group. The brochure was, I suspect, produced for the 1988 IVA industry exhibition held in Hamburg, Germany. This double page shows the new sector symbols set against specimens of BR's Rail Alphabet.

"Denn einmal nur im Jahr ist Karneval und 4711 immer dabei"

"Because Carnival is only once a year, and 4711 is always there"

"The German brand of sparkling wine in our Glory Days, Feist-Feldgrau"

"Best regards. The Wendish Museum, Dresden"

"Collect the fruit stones and have your children send them to school or to the nearest collection point!"

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