The theory of Proustian design thinking utilizes sensory perceptions to establish profound, emotional, and subliminal memories. This style emphasizes creating immersive, multi-sensory settings and products that directly engage human emotions, rather than relying just on visual or utilitarian aesthetics.

Proust is the focal point of this analysis not because he is an exclusive author worthy of scrutiny, but because the breadth of his oeuvre offers numerous instances of each type of image we investigate, facilitating the observation of patterns and variations throughout a substantial body of text. We examine this and much more in our design thinking courses at Cambridge Creation Lab.

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