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Todd's bag is wearing a series of hip buttons and a very classy Oktoberfest scarf.
Clockwise from the lower left: Make magazine, Creative Commons, "I Drupal DC" button handed out at DrupalCon Szeged 2008, DrupalCon DC 2009 (designed by Four Kitchens and paid for by Development Seed, and The Onion.
Yes, Todd did pose his bag for a photograph. And yes, he is speaking in third-person right now.
Jamie Meredith designed the Drupalcon name badge. I pestered him to use the Freight Sans font(s) family by Joshua Darden. Looks like it turned out well!
This is a screenshot of the PDF ... they'll look even better printed/in person.