View allAll Photos Tagged CreativeDirection
Golden hour light washes over the gravel-covered grounds of a temporary beer garden, where the iconic Patagonia branding glows against a backdrop of industrial shipping containers. The scene captures the essence of Feria Masticar in Mar del Plata, where a relaxed atmosphere invites visitors to lounge on plush, patterned floor cushions while enjoying local craft brews. A bright, airy aesthetic defines the composition, with the lens capturing a shallow depth of field that highlights the intricate textures of the gravel and the rustic wooden displays. Samuel Jeffery, positioned prominently in the foreground, shares a quiet, candid moment of connection while holding a glass of amber-hued beer. Audrey Bergner navigates the social space near the bar, her relaxed posture reflecting the leisurely pace of Argentine festival culture. The architecture itself—a repurposed container transformed into a sleek, illuminated hospitality hub—stands as a modern testament to Argentine pop-up gastronomy. Overhead, festive bunting flutters gently in the sea breeze, casting soft, intermittent shadows across the patrons gathered near the service counter. Every detail, from the graphic signage to the casual, barefoot comfort of the guests, underscores a sophisticated yet approachable outdoor social experience. The harmony between the industrial structure and the informal seating arrangements exemplifies the creative spirit found within the contemporary Argentine food and beverage scene. This image is a collaborative production by Samuel Jeffery and Audrey Bergner for Project 23.
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La luz del atardecer baña el suelo cubierto de grava de este jardÃn cervecero temporal, donde la icónica marca Patagonia resplandece frente a un telón de fondo de contenedores de carga industriales. La escena captura la esencia de la Feria Masticar en Mar del Plata, donde un ambiente relajado invita a los visitantes a descansar sobre mullidos almohadones estampados mientras disfrutan de cervezas artesanales locales. Una estética brillante y diáfana define la composición, con el objetivo capturando una profundidad de campo que resalta las texturas intrincadas de la grava y los expositores de madera rústica. Samuel Jeffery, posicionado prominentemente en el primer plano, comparte un momento cándido y tranquilo de conexión mientras sostiene un vaso de cerveza de tonos ámbar. Audrey Bergner recorre el espacio social cerca de la barra, su postura relajada refleja el ritmo pausado de la cultura festivalera argentina. La arquitectura misma —un contenedor reutilizado transformado en un elegante centro de hospitalidad iluminado— se erige como un testimonio moderno de la gastronomÃa pop-up argentina. Sobre las cabezas, banderines festivos ondean suavemente con la brisa marina, proyectando sombras suaves e intermitentes sobre los clientes reunidos cerca del mostrador. Cada detalle, desde la señalética gráfica hasta la comodidad casual y descalza de los invitados, subraya una experiencia social al aire libre sofisticada pero accesible. La armonÃa entre la estructura industrial y los arreglos de asientos informales ejemplifica el espÃritu creativo que se encuentra en la escena contemporánea de alimentos y bebidas de Argentina. Esta imagen es una producción colaborativa de Samuel Jeffery y Audrey Bergner para el Proyecto 23.
Explore more of our work:
Local Guides: cheargentinatravel.com & nomadicsamuel.com
🌎 Personal Sites: samueljeffery.net, audreybergner.com & samuelandaudrey.com
📊 Project 23 Master Database
Photo by Samuel Jeffery & Audrey Bergner | Project 23
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ilti projects #10
light&building, 2010
client: ilti luce srl, a philips company
torino, 2010
direzione strategica e creativa: white
identity design e progetto grafico: undesign
still life: enrico muraro
Get ready for the driving rhythms of Play House. This Paris-based powerhouse is known for high-energy sets that ignite massive crowds and festival stages. With a sound that balances underground grit with melodic accessibility, Play House has become a staple on the 2026 electronic circuit. From peak-hour tech house to euphoric dance anthems, a Play House performance is a high-octane journey designed for the ultimate festival experience.
ilti luce leds catalogue
client: ilti luce by philips
torino, 2010
creative direction&strategy: white
identity design e progetto grafico: undesign
rendering: treed
hetaStateOfMind
Visual Identity and Platform for Artistic Rituals and Creative Wellness
🔗 linktr.ee/thetastateofmind
Medium:
Digitally developed logo
Built through conceptual design research and symbolic refinement
Role:
Creative Director · Concept Artist · Visual Identity Strategist
Overview:
This logo is the visual anchor of ThetaStateOfMind, a platform I created for artistic rituals and creative wellness. The identity reflects softness, focus, and inner clarity. It holds space for creative minds to reconnect with their own rhythm through intention and quiet expression.
The form blends a painter’s palette with the outline of a brain. Radiating lines suggest activation, awareness, and expanded perception. It is a mark designed to invite inward movement through art, reflection, and creative presence.
The identity supports offerings including workshops, expressive arts practices, and subtle digital tools for flow state access. Every visual decision encourages a slower pace and deeper listening.
Why It Matters:
I built this platform to offer a different kind of support, one that centers creativity as a practice of care. This logo is not just a design. It is a visual threshold for people who need space to feel, think, and create with honesty.
It is not just a symbol. It is a soft anchor for those moving through complexity with intention.
ilti projects #17
light&building, 2010
client: ilti luce srl, a philips company
torino, 2010
direzione strategica e creativa: white
identity design e progetto grafico: undesign
still life: enrico muraro
IT'S OK TO BROWSE THE YARD
After all, you need to know
your competition right?
Inspiration can come from anywhere.
So scroll away through the colours,
and discover something new.
If you'd like to watch some short COG Pump Reels just visit COG TV
www.youtube.com/user/ColoursOfGenerator
FIND SOMETHING YOU LIKE?
COG CAN GENERATE FOR YOU!
IT'S OK TO BROWSE THE YARD
After all, you need to know
your competition right?
Inspiration can come from anywhere.
So scroll away through the colours,
and discover something new.
If you'd like to watch some short COG Pump Reels just visit COG TV
www.youtube.com/user/ColoursOfGenerator
FIND SOMETHING YOU LIKE?
COG CAN GENERATE FOR YOU!
next #6
client: ilti luce srl
torino, 2008
direzione strategica e creativa: white
identity design e progetto grafico: undesign
photography: white
still life: enrico muraro
IT'S OK TO BROWSE THE YARD
After all, you need to know
your competition right?
Inspiration can come from anywhere.
So scroll away through the colours,
and discover something new.
If you'd like to watch some short COG Pump Reels just visit COG TV
www.youtube.com/user/ColoursOfGenerator
FIND SOMETHING YOU LIKE?
COG CAN GENERATE FOR YOU!
Unproductive Thinking by Naomi Hart is a Fashion Show showcasing her latest AW25 Collection. A montage of organic shapes and marbled leather, her line up of flared and streamlined silhouettes draws from the youthquake spirit of the 1960s counterculture. The name of the collection comes from the Crazy Clown Time album track: Strange and Unproductive Thinking (2011).
Website |
Tiktok |
Threads |
Medium |
Bluesky |
Facebook |
All photographs © Andrew Lalchan
Inspired by the global resonance of artists like Black Coffee, Play House has carved a niche in the afro-house movement. His sets are a celebration of percussion-heavy rhythms and driving piano leads, creating a vibrant, high-energy atmosphere. As a producer, DJ Play House successfully bridges the gap between traditional African instrumentation and modern electronic synthesis. Experience the intersection of culture and club music through the unique lens of Play House.