I thought I first saw the number 1664 a few days after my arrival in France but it seemed to me that I had seen that number somewhere before...

I then saw it again a couple of times on walls as a graffiti. I had convinced myself that all graffitis have a meaning, even though in most cases that particular meaning or at least the intended one is apparent only to the creator of the graffiti. So when I saw 1664 again, I grew increasingly curious about it and its origin.

I saw it so many times during my first week itself. I considered the possibility that the person had been all over town putting the number up on the walls of distant and well separated buildings. However each time, the signature beneath the number would be different even though the font and layout would remain almost exactly the same, which clearly indicated that there was more than one person involved in the propagation of this number.

I was curious because evidently, this number had some significance in the culture and collective consciousness of the French youth. Was it a year? If so, what would have happened that long ago which is still considered memorable by youngsters of the 21st century? I wanted to find out what it was exactly.

Shortly after a few sightings, I was at a local open-air bistro. I ordered for a beer and vaguely pondered over the number and its meaning. The waiter came by with the order. He placed an elegantly shaped tall glass and poured the beer into it before placing the bottle on the table when he was done serving.

I took a sip as my eyes idly drifted to the bottle of beer. What I saw made me choke on the beverage for a good fifteen seconds. When I regained control of my respiration and was reassured about the state of my windpipe, I took the bottle for a closer look.

I then smiled...

"1664!" turned out to be the brand of a beer.

Go ahead, frame me...

One of the few things that help me get through...

Wonderful song by The Postal Service and nicely covered by Iron and Wine in the Garden State Soundtrack

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This river runs through the city of Toulouse.