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I've put together a little diagram which conveys how I view the digital ecosystem as well as the various path(s) and process(es) that businesses must tread to see returns from the creative and technological assets they are developing. So much of this is hybrid, holistic in nature that it requires breaking through monoline, siloed trains of thought. Ultimately strategy, design, and technology cannot be separated. They exist as part of a continuum of activities that create value for a business. To the extent that we can blur the lines, do those things that maybe we're not used to doing, and see the world through new sets of colored lenses, I think we'll produce more engaging and meaningful experiences on the web and on mobile, and we'll ultimately create significant shareholder value along the way.
[Some tips: Start on the left and work your way over. Notice trajectories, adjacent shapes, the external context, and which paths would be linear or potentially which would be circular. Leave me feedback! This is a rough first draft.]
I think it's very 2008.
"Can" collage for energy drink project for moosylvania marketing
Left that job after the great recession, December 2008. It was great though! Currently working with BOND strategy and influence on social media strategy, brand strategy, account coordination, copywriting...all with serious interactive know-how. Obviously.
PS it's 2012 now and I still think this is way good. I would drink can.
Check out my resume. :)
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