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Patrick Glinski

Here he's discussing his company's interactions on behalf of their client, Aviva. A really powerful and exciting demonstration of the power of social media to reach and connect with people in unexpected and deeply personal ways at a time when traditional media channels were severely restricted due to financial crises and policies within a risk-averse field like insurance.

 

Also, he made his own bowtie. And wears it well.

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Uploaded on April 10, 2010
Taken on April 9, 2010