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Write the Future

At 30 stories and 138 meters high, Chrstiano Ronaldo takes up prime position on the Life Center, one of Johannesburg's most iconic buildings.

 

The fourth tallest building in Johannesburg, it is the site of Nike’s latest interactive digital communications campaign - Write The Future

 

The ambitious interactive installation allows fans to submit personal messages to inspire their favorite players and then see their headline transformed into a huge player animation.

 

Johannesburg

June 2010

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Uploaded on July 13, 2010
Taken on June 26, 2010