stevenvanbelleghem
Happy clients paradox
Satisfied customers lead to a successful business. This is a hypothesis that many of us take for granted. However, recent research has shown there’s more to it than that. The study indicates there is no correlation between satisfied customers and business results. Also, a negative correlation exists between satisfied customers and market share. The satisfied customer paradox is almost like a parabola: a small company tries to please its customers, an attitude that builds your market share. At that point, chances are you will create dissatisfied customers and lose market share. This company life cycle has become shorter over the years.
Happy clients paradox
Satisfied customers lead to a successful business. This is a hypothesis that many of us take for granted. However, recent research has shown there’s more to it than that. The study indicates there is no correlation between satisfied customers and business results. Also, a negative correlation exists between satisfied customers and market share. The satisfied customer paradox is almost like a parabola: a small company tries to please its customers, an attitude that builds your market share. At that point, chances are you will create dissatisfied customers and lose market share. This company life cycle has become shorter over the years.