stevenvanbelleghem
customer best friend and worst enemy
2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship. It is great to see and feel the change in mentality that companies around the world exhibit towards their customers. More than ever, I see companies that are willing to change their stance on ‘customer first’ attitude. Of course, such a change in mentality doesn’t just happen overnight. It is a process, it’s a journey. And for most companies with a changed attitude towards their customers, the ride will be a bumpy one.
2014 is the year we will distinguish between two types of customer relationships. We will treat our customers as a good friend, but we will also find that some customers have become fierce competitors.
customer best friend and worst enemy
2013 was the year of customer centricity. When every product becomes a commodity, the only thing left to invest in is the customer relationship. It is great to see and feel the change in mentality that companies around the world exhibit towards their customers. More than ever, I see companies that are willing to change their stance on ‘customer first’ attitude. Of course, such a change in mentality doesn’t just happen overnight. It is a process, it’s a journey. And for most companies with a changed attitude towards their customers, the ride will be a bumpy one.
2014 is the year we will distinguish between two types of customer relationships. We will treat our customers as a good friend, but we will also find that some customers have become fierce competitors.