Stephen Armour Kay
Robinsons Squeeze
This brief is a self initiated brief to create 100% fruit juice packaging design for kids to attract fresh fruit juice instead of fizzy drinks and is an alternative to the fruit shoot by Robinson's which is not 100% fruit juice.
I done illustration to get kids interested and build a relationship with the carton characters. The top of the carton is perforated and will tear to reveal and extendable straw which can then be pushed back down into the carton and sealed to prevent leaking and mean the kids dont have to drink it all in one go.
Robinsons Squeeze
This brief is a self initiated brief to create 100% fruit juice packaging design for kids to attract fresh fruit juice instead of fizzy drinks and is an alternative to the fruit shoot by Robinson's which is not 100% fruit juice.
I done illustration to get kids interested and build a relationship with the carton characters. The top of the carton is perforated and will tear to reveal and extendable straw which can then be pushed back down into the carton and sealed to prevent leaking and mean the kids dont have to drink it all in one go.