Community management - a fundamental connection between brands and people

A community management one of the most is the most important point of connection between brands and people. This activity has several components:

 

. Strategy: the definition of engagement models that are useful and interesting for the target;

. Creativity: the development of creative ideas that support the exchange between brand and people;

. Brand voice: the touch point between conversation creative, brand essence editorial planning activity;

. Editorial planning: the development of a plan that considers topics, content and interaction and that the defines the basis for a conversation;

. Content: one of the crucial elements of conversation. It favours exchange and stimulates dialogue;

. Interaction: the dialogue activity based on simple actions (e.g. one "Like") and structured actions (e.g. an engaged conversation following a post);

. Analytics: the continuous analysis and reporting of activities results, that influences the whole process and generates insights for adaptation;

. This kind of activity is the centre of interaction between brands and people and is made of strategic, planning and executive elements.

 

Relationship with people

 

There are various needs that encourage people to interact with brands through a conversation: entertainment, conversation, participation, support, purchase, knowledge and socialization. The relationship can be individual (one-to-one) or public, with interactions dedicated to communities of interest.

 

See complete post on We Are Social blog wearesocial.net/blog/2011/09/connection-brands-people/

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