springbox
NASCAR
We created one of NASCAR.com’s best-performing promos ever. Would we do it again? Not exactly. Yes, our sweepstakes microsite earned more than a million page views and 94,000 entries — but we had to keep it fresh.
So we gave the site itself a make-over. A new game concept upped engagement and exposure to NASCAR partners. A cornucopia of car care product offers drove interest in — and traffic to — those partners.
The re-vamped sweepstakes pulled down more than 270,000 entries, and went on to win the 2009 Automotive Communications Award in the Business-to-Consumer category.
NASCAR
We created one of NASCAR.com’s best-performing promos ever. Would we do it again? Not exactly. Yes, our sweepstakes microsite earned more than a million page views and 94,000 entries — but we had to keep it fresh.
So we gave the site itself a make-over. A new game concept upped engagement and exposure to NASCAR partners. A cornucopia of car care product offers drove interest in — and traffic to — those partners.
The re-vamped sweepstakes pulled down more than 270,000 entries, and went on to win the 2009 Automotive Communications Award in the Business-to-Consumer category.